Category Insights Executive

About the role...

As an Insight Analyst at Poundland & Dealz, you will play a pivotal role in embedding robust customer and market insights into key business decisions that shape the future of our business.

Your work will directly influence our strategy by driving customer insight into the heart of our decision-making processes.

We uphold three core behaviors that guide all our actions:

Love Our Customers: We strive to delight our customers, listening and responding to their needs because they are our priority.

Care for Our Colleagues: We support each other to foster a workplace where everyone can thrive.

Protect Our Pounds/Euros: We are committed to cost-efficiency and value, ensuring every penny counts.

We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Why choose us?

• Professional development: A comprehensive induction plan and the opportunity to complete in-house development programmes to set you up for success or to pursue QUALIFICATION through our apprenticeship programme.
• Bonus Potential: Unlock the possibility of earning additional bonuses, rewarding your hard work and achievements.
• Free On-Site Parking: Enjoy the convenience of free parking, making your daily commute hassle-free.
• Onsite Coffee Lounge: Take advantage of our onsite coffee lounge, a perfect space to relax and recharge during breaks.
• Exclusive Store Discounts: Receive a 10% discount on most in-store purchases, enhancing your shopping experience.
• Family-Friendly Benefits: Our comprehensive benefits are designed to support your and your family’s needs.
• My Staff Shop: Gain exclusive discounts through our ‘My Staff Shop’ portal, saving on various products and services.
• Life Assurance Cover: Enjoy peace of mind with our life assurance cover, securing your family’s future.
• Health & Wellbeing Programme: Benefit from an employee assistance programme that supports your health and wellbeing.
• Generous Holiday Allowance: Start with a generous leave entitlement that increases by one day each year (up to 33 days), with the option to buy additional holiday annually. Celebrate your special day off work every year with an extra day’s holiday because we believe birthdays are important.
• Pension Scheme: Plan for the future with our contributory pension scheme, helping you save for a secure retirement.

Your Impact and Responsibilities…

• Customer-Centric Insights: Promote data-based decision-making by providing clear and impactful insights into our customers’ behaviours and motivations.
• Trend Analysis: Proactively identify trends, threats, and opportunities from multiple data sets to drive actions within relevant teams.
• Strategic Initiatives: Inform and evaluate strategic initiatives, including category development, pricing, promotions, and new category launches.
• Stakeholder Engagement: Collaborate with the Customer and Market Insight Manager to support Trading and Marketing teams, advising on the appropriate use of data and analysis to achieve buy-in and a common understanding of insights.
• Category Strategy: Embed key customer and category insights into category reviews and strategies, including pricing evaluation.
• Marketing Insight: Continuously deliver insights to the Marketing function to inform activities and communications.
• Project Management: Own and manage specific insight projects, including primary research and customer analytics.
• Tool Development: Support the development of tools and capabilities to ensure easy access to insights across the business.
• Storytelling: Translate complex data analyses into compelling stories with clear actionable insights for stakeholders.

Skills and Knowledge…

• Data Literacy: Strong understanding of how to convey the story behind the data.
• Communication: Exceptional written, visual, and verbal communication skills.
• Influence: Ability to influence at a senior level and build strong stakeholder relationships.
• Problem-Solving: Adaptable, curious, and able to solve big questions with a commercial mindset.
• Organisational Skills: Strong organisational and prioritisation skills, with the ability to work under changing time and resource constraints.
• Technical Skills: Excellent Excel skills are essential.
• Attention to Detail: A meticulous approach with a bias for action and a desire for excellence.
• Positive Attitude: A passion for customer satisfaction with a high level of drive and resilience.

Qualifications & Experience:

• Education: A degree or relevant academic qualifications/workplace experience.
• Industry Knowledge: Good understanding of multi-channel retail, FMCG category management processes, and external markets/competitors.
• Experience: Previous experience in a Research agency, FMCG, or retail business. Experience with multiple data sources (EPOS, Panel, pricing, web analytics, survey data) and external data sources (Nielsen, Kantar, etc.).
• Analytical Skills: Proven ability to turn complex data into actionable insights and contribute to high-value, strategic projects.

About us...

Since our humble beginnings in 1990, Poundland has evolved into a retail powerhouse with over 900 stores and nearly 18,000 dedicated colleagues across the UK and Republic of Ireland. The addition of Dealz in 2011 further solidified our presence, enabling us to reach millions of customers with our unparalleled value offerings. 

At Poundland & Dealz, we don't just offer products at unbeatable prices; we cultivate an environment where every colleague can thrive and contribute to our mission of providing amazing value to millions of customers.

Our commitment to excellence, inclusion, and sustainability forms the foundation of our culture, empowering our team members to be the best versions of themselves while making a meaningful impact on the communities we serve. Our behaviours and the hard work, commitment and passion of our wonderful colleagues make it all possible.

We like to keep things simple, so we have just three behaviours that lie at the heart of everything we do and keep us on track. They are Love our customers, Care for our colleagues, and Protect the Pounds and Euros. By living our behaviours every day, we've created a land that is fun, friendly, and full of surprises—a place where our people can truly be the best versions of themselves!