Loyalty Marketing Executive

About the role...

Are you passionate about driving customer loyalty, creating impactful marketing campaigns, and working in a dynamic retail environment? At Poundland, we believe in delivering incredible value to our customers, caring for our colleagues, and protecting every pound we spend. We are looking for a creative and motivated Loyalty Marketing Executive to join our team and bring our loyalty program to life!

As a Loyalty Marketing Executive, you will support and execute the brand strategy for Poundland’s loyalty program, creating compelling campaigns that engage our customers and stakeholders, both internally and externally. You will work closely with the Senior Marketing Manager, Head of Digital Loyalty, and other key stakeholders to drive the loyalty program in line with our overall business strategy and brand values. Your role will be key in developing and managing the launch and ongoing success of our loyalty program across the UK and ROI, ensuring our customers feel valued and appreciated.

We uphold three core behaviours that guide all our actions:

Love Our Customers: We strive to delight our customers, listening and responding to their needs because they are our priority.

Care for Our Colleagues: We support each other to foster a workplace where everyone can thrive.

Protect Our Pounds/Euros: We are committed to cost-efficiency and value, ensuring every penny counts.

We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

Why choose us?

• Professional development: A comprehensive induction plan and the opportunity to complete in-house development programmes to set you up for success or to pursue QUALIFICATION through our apprenticeship programme.
• Bonus Potential: Unlock the possibility of earning additional bonuses, rewarding your hard work and achievements.
• Free On-Site Parking: Enjoy the convenience of free parking, making your daily commute hassle-free.
• Onsite Coffee Lounge: Take advantage of our onsite coffee lounge, a perfect space to relax and recharge during breaks.
• Exclusive Store Discounts: Receive a 10% discount on most in-store purchases, enhancing your shopping experience.
• Family-Friendly Benefits: Our comprehensive benefits are designed to support your and your family’s needs.
• My Staff Shop: Gain exclusive discounts through our ‘My Staff Shop’ portal, saving on various products and services.
• Life Assurance Cover: Enjoy peace of mind with our life assurance cover, securing your family’s future.
• Health & Wellbeing Programme: Benefit from an employee assistance programme that supports your health and wellbeing.
• Generous Holiday Allowance: Start with a generous leave entitlement that increases by one day each year (up to 33 days), with the option to buy additional holiday annually. Celebrate your special day off work every year with an extra day’s holiday because we believe birthdays are important.
• Pension Scheme: Plan for the future with our contributory pension scheme, helping you save for a secure retirement.

Your Impact and Responsibilities…

Key Responsibilities:

• Strategy Development: Support the development of the loyalty brand and marketing strategy to align with the wider business objectives.
• Product Launch Leadership: Lead and manage product and function launches related to the loyalty program, creating marketing proposal materials and providing updates to the Senior Leadership Team.
• Brand Building: Support the creation of an effective agency framework for Loyalty and manage relationships with all relevant suppliers to ensure the best outcomes.
• Content Strategy: Lead and execute a category-leading content strategy for Loyalty, including in-app content, in-store POS, PR & Social content, brand activations, and marketing collateral.
• Onboarding and Engagement: Develop an effective onboarding and engagement strategy for loyalty members, utilising our internal CRM system and Adobe personalization tools.
• Campaign Management: Own and manage core marketing campaigns from ideation to execution, ensuring campaigns are engaging and effective.
• Performance Analysis: Monitor, analyse, and report on the effectiveness of marketing campaigns, providing feedback to the wider team and business.
• Cross-Functional Collaboration: Work closely with key stakeholders across the business, including Retail, to ensure excellent engagement and execution of loyalty campaigns.

• Operations Management:

  • Manage the loyalty marketing budget, ensuring effective spend across all marketing functions.
  • Provide regular budget reports to the Senior Marketing Manager and Marketing Director.
  • Engage and influence relevant departments and stakeholders to ensure campaign effectiveness and alignment with business goals.

Skills and Knowledge…

• Qualifications: A-level or equivalent; a degree in marketing or a related field is highly desirable but not essential. Relevant marketing qualifications are a plus.
• Experience: 2-3 years of marketing or brand management experience, ideally in new product development or loyalty/rewards. Experience in the retail industry and large-scale product launches is desirable.
• Skills: Strong expertise in brand marketing, omnichannel marketing, and campaign management. Excellent communication skills, with the ability to manage and influence both internal and external stakeholders.
• Creative and Proactive: Highly creative with a proactive mindset, motivated to drive results and innovate. Strong organizational and strategic planning skills.
• Commercial Awareness: Good understanding of the retail industry and experience in developing and presenting propositions and strategies to business leaders.

About us...

Since our humble beginnings in 1990, Poundland has evolved into a retail powerhouse with over 900 stores and nearly 18,000 dedicated colleagues across the UK and Republic of Ireland. The addition of Dealz in 2011 further solidified our presence, enabling us to reach millions of customers with our unparalleled value offerings. 

At Poundland & Dealz, we don't just offer products at unbeatable prices; we cultivate an environment where every colleague can thrive and contribute to our mission of providing amazing value to millions of customers.

Our commitment to excellence, inclusion, and sustainability forms the foundation of our culture, empowering our team members to be the best versions of themselves while making a meaningful impact on the communities we serve. Our behaviours and the hard work, commitment and passion of our wonderful colleagues make it all possible.

We like to keep things simple, so we have just three behaviours that lie at the heart of everything we do and keep us on track. They are Love our customers, Care for our colleagues, and Protect the Pounds and Euros. By living our behaviours every day, we've created a land that is fun, friendly, and full of surprises—a place where our people can truly be the best versions of themselves!